Custom challenge coins are a great and economical way for a company to drive the performance of its employees. These coins become a symbol of achievement and accomplishment. They provide the recognition that employees need to boost their morale and validate their self-worth. Because people have been conditioned to view coins as a kind of currency, employees strive to collect them as if they’re trying to earn money. They become badges of success.
But what is the best way for companies to use custom challenge coins?
The company must first of all have a positive work culture. There should be a profound sense of trust between employer and employee, and vice versa. One must be loyal to the other, and vice versa. Simply handing them out as recognition when there is distrust between employer and employee will not work.
Once a company has a positive work culture, then they can be used effectively.
They are best introduced to top management first. This is to drive performance and morale of the leaders in the company. This is for the custom challenge coins to be introduced as status symbols.
Middle management will see that their leaders are brandishing and displaying these medallions as symbols of accomplishment—either they are worn on their lapels or displayed on their desks. Members of middle management will then begin to wonder how they can also obtain them. Top management can then begin to introduce this brand of recognition to middle management.
However, it is best to have top management coins be different from middle management coins—just so that middle management may be driven to achieve and one day obtain one of the top management coins.
After middle management, they may be introduced to lower management. After lower management, then it may be introduced to the rank and file.
The idea is to have a trail of custom challenge coins that will lead one to top management. Everything must be earned for one to attain the next coin up.
Since there is that human need for recognition and validation, employees must be given the freedom to wear them or display them on their desks. Instructions need not be given because management will be the example of how they are to be shown at work.
One useful tip is to have them pinned on a lanyard that holds an employee’s ID. Or, that they can be pinned on lapels. Employees should be able to wear them as badges. If it is a monthly goal, an employee may strive to earn 12 of them and wear them all. In this case, it may be called for to have another unique custom challenge coin to signify that the employee has achieved his goals for the past six months. There must be another custom challenge coin that is equivalent to the past six months. In this way, the employee does not have to wear all of them. The others may be placed on his desk for him and for others to marvel at. He will then just wear the six-month coin.
Another thing to remember is that employees may sell their coins to other employees. The company must keep a record of its employees’ achievements. It is advisable to have the recipient’s name inscribed on the coin.
When these become a symbol of achievement or success, employees can then brag that they earned this coin or that coin. Custom challenge coins can be used in a positive work culture—a culture of rewards and not of punishments. Simply put, it must be a company culture that celebrates success and accomplishment.